ABEX Private Wealth Management serves independent financial advisors by supporting them with resources and partnerships. The founders wanted to create a site that communicated the conservative elegance often implicated with trustworthiness and stability, but also reflected their uniquely Canadian roots and passion for the land.
Jan Kohler from Galigraph chose the signature images featuring some of Canada’s most beautiful places to serve as evocative backgrounds, and developed a simple, clean colour scheme around them. Following the look and feel of her print material, I designed a responsive website that is as easy to navigate on a mobile device as it is on a large screen, and collaborated with Ottawa-based Bectin to implement the site and custom solutions to suit the client’s need.